Felecia Ward Publishes Public Framework Page for Evidence-Based Storytelling™ (EBS™)
New permanent framework page gives leaders a structured, public reference for turning career evidence into documented, recognized authority
MONROE TOWNSHIP, NJ — September 2026 — Felecia Ward, Leadership Navigator™ and founder of Felecia Ward Marketing, has published a permanent, public framework page for Evidence-Based Storytelling™ (EBS™), her proprietary methodology for helping accomplished leaders turn the scattered evidence of their careers into a documented, recognized body of authority.
EBS™ is built around four stages — Evidence, Story, Authority, and Recognition — that guide leaders from gathering the proof points of their expertise (presentations, outcomes, media coverage, testimonials, credentials) to connecting them into a coherent narrative, establishing consistent authority, and ultimately earning third-party recognition.
"A statement like 'I am an expert' is a claim," said Ward. "A documented body of evidence is proof. EBS™ is the framework I use to help leaders make that shift."
The full EBS™ framework, including a detailed breakdown of all four stages, is now publicly available at feleciaward.com. EBS™ is one of two proprietary frameworks underpinning Ward's client work, alongside her Strategic Leadership Visibility Framework™ (SLVF™).